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“Vendere è un lavoro tra persona e persona. Non puoi mandare i manuali di vendita a fare i contratti. I manuali di vendita non hanno le gambe e sono senza voce.”
(Jim Rohn)

SALES & MARKETING
 

In today’s market an effective business development requires a holistic approach that is firmly interlinked with a marketing-oriented vision. This is especially true for Export Management. A marketing-oriented vision encompasses strategic marketing, digital marketing, operational marketing and sales.

Even SMEs, historically less accustomed to developing a synergetic approach between Sales & Marketing, are quickly adapting. They are taking greater control of their sales network, studying new sales channels and importers/retailers:

Marketing

 

• General strategy for approaching export markets;
• Positioning of the company or brand(s);
• Brand image / Brand identity;
• Website update and organic social media development;
• Google Ads;
• Identification of target markets;
• Market and competitor analysis (benchmarking);
• Communication and marketing strategy for entry into target markets;
• Budgeting;
• CRM;
• (possible) re-positioning in a  «green - sustainability» key.

 

 

Sales

 

• B2B / B2C approach;
• Direct and indirect distribution channels;
• Benchmarking;
• Online sales;
• Sales organisation;
• searching for new «leads» (in addition to those from communication activities);
• Lead management;
• CRM population and updating;
• Effective use of LinkedIn;
• Alternatives to trade fairs and conventions;
• Contribution of the Sales Force to the development of new business/product lines.

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