CASE HISTORY 7
REORGANIZATION AND RELAUNCH OF A COMPANY IN SHARP LOSS IN THE AGRI-FOOD SECTOR (VENETO)
by Federico Ferrarini
The Interim general manager performed a complete corporate reorganization in all areas of the company. The intervention developed in various phases saw the refocusing of the business with the closure of non-performing sectors, strong product innovation accompanied by advertising campaigns that restored visibility to the company, significant investments for the reduction of production costs, the reorganization of the various business sectors with a strong turnover of managers and executives, the change of the IT system and the development of adequate management control. After the intervention, the company delivered sustained profits to its stakeholders.